A weekly short-form content plan for brands (free template)

What one week looks like

This is the default week Reelsquad plans for a new brand. It is enough to keep a page active on Instagram, TikTok, YouTube Shorts and Facebook without repeating yourself, and it is easy to scale up later.

Spread posts across the week instead of batching them on one day, and vary the time of day. Your own analytics will show which slots work for your audience; keep those and drop the rest.

Mix five content groups, weighted by your goal

Every post should do one job. Grouping posts by job keeps a page from becoming all ads or all tips. These are the weights Reelsquad uses for each goal:

• Grow an audience: lead with useful and relatable posts people share; keep offers rare.
• Drive sales: show the product in use and back it with proof; offers appear more often but still not every day.
• Build trust: real reviews (quoted word for word), comparisons and answers to common objections carry the week.

15 short-video formats that work

A format is a repeatable structure. Using formats makes writing faster and lets you compare what performs. Each one below lists its beats in order.

1. 3 mistakes people make (value): Hook naming the mistake area → Mistake 1 → Mistake 2 → Mistake 3 → How the product helps, briefly → Call to action.
2. Quick tip (value): Hook promising one useful tip → The tip, shown or explained → Why it works → Soft call to action.
3. Myth vs fact (value): Myth stated plainly → Fact that corrects it → Second myth → Second fact → Call to action.
4. POV skit (relatable): On-screen POV line → Relatable situation acted out → Twist or punchline → Product as the fix, lightly.
5. Things nobody tells you (relatable): Hook → Truth 1 → Truth 2 → Truth 3 → Call to action.
6. Watch me use it (showcase): Hook showing the result first → Using the product step by step → Result → Where to get it.
7. Green-screen walkthrough (showcase): Hook over the app's real screen → Feature 1 on screen → Feature 2 on screen → Outcome → Download / sign-up call to action.
8. Unboxing / first look (showcase): Hook with the package → Opening → First impressions of details → Who it's for.
9. Feature spotlight (showcase): Feature name as hook → What it does → Why it matters → Call to action.
10. Old way vs new way (proof): The old way and its pain → The new way with the product → Side-by-side outcome → Call to action.
11. FAQ / objection buster (proof): The question as hook → Straight answer → Proof from the product page → Call to action.
12. Real review highlight (proof): Quoted real review on screen → Creator reacts and explains why → Second real review → Call to action.
13. What's new / launch (offer): Announcement hook → What's new → Why it matters → Try it now.
14. Offer (offer): Offer as hook → What you get → Deadline or condition → Call to action.
15. Why I'd pick this (offer): Presenter-style hook (no invented personal experience) → Reason 1 → Reason 2 → Reason 3 → Call to action.

Rotate formats so the same one doesn't appear two weeks in a row, and keep a few that clearly work for your audience in heavier rotation.

Rules that keep content honest

• Presenters present; they don't pose as customers. Don't script invented personal experiences.
• Quote reviews only word for word from real customers, and never edit them to sound better.
• Don't claim anything your product page can't back up: no invented results, numbers or awards.
• If people on screen are AI-generated, label the post as AI-generated using each platform's disclosure setting.

Use the template

1. Pick one goal for the next four weeks.
2. Fill the week with the post counts above.
3. Assign each post a content group using the weights for your goal, then a format from the list.
4. Write the hook first. If the first line wouldn't stop your own scroll, rewrite it.
5. After four weeks, keep the formats with the most saves, shares and watch time, and replace the weakest two.

Reelsquad does all of this automatically from a link to your product, store or app: it plans the week, writes every post and produces the videos.

Questions